Faye, Jem and Jules

Faye, Jem and Jules

Thursday, May 9, 2013

Behold Bahamian

 
Shakara Ledard and Rick Fox
On Location, Children's Bay, Exuma
Bahamian born celebrities Shakara Ledard and Rick Fox are working as Ministry of Tourism spokespersons in a multi-million dollar advertising campaign that aims to present the Bahamas to an international audience, showcasing the beauty and culture of the Bahamas to the world.  The concept of the campaign is for Bahamian faces who have made a name for themselves internationally, to represent their country as the images portraying stories being told of the beauty and culture and people of these islands.  The year round marketing campaign features the prominent Bahamian faces of international supermodel, Shakara Ledard, and former NBA star player, Rick Fox, with a goal of regaining prominence for the country to be known as the premier warm weather destination.
 
Shakara Ledard and Rick Fox on set of production
with Minister of Tourism, Obie Wilchcombe
“Behold” is the title of the campaign whose premier commercial aired during the Superbowl 2013.  Shot on location in January of this year, it celebrates the turquoise waters, stunning beaches, friendly people, and laid back lifestyle of the Bahamas, showcasing celebrities as they interact with the outstanding beauty of island life.  Poised to offer authentic hospitality, world class sailing, fishing, diving, and more, Fox and Ledard, who both spent their childhood in Nassau, are most familiar with the lifestyle of the Bahamas, with its appealing and absolute sense of escape. “Beauty is in the eye of the beholder.”
From the commercial "Behold"
The Islands of The Bahamas
 
From the commercial "Behold"
Featuring Shakara Ledard
Behold, a most poetic commercial that features the voice of a masculine Bahamian native, speaking of the natural beauty that soars above the heavens and dives below the sea, water so blue that it merges with the sky, sand so soft that it is remnant of a stroll in the clouds, and of the people, smiles that invite you to behold the “face of an entire nation.”  In this visual, Shakara, who can be seen walking out of the waters of the Children’s Bay, Exuma Cays, onto secluded beaches lined with palm trees, has been modeling since the age of 14.  Of her career as a model for top houses such as Sports Illustrated, Victoria’s Secret, Loreal, Levi’s, and Liz Claiborne, she has also been a film actress, and appeared in superstar music videos.
From the commercial "Behold"
Featuring Shakara Ledard
Proud to be Bahamian because of the morals, values, respect and honour of the people and community, Ledard says, “We need more of that in the world.”  She perceives that the Bahamas needs a boost in order to counteract the plunge in world economy and get back on top and says, “No matter where you are, don’t forget your roots.”  The mother of two young kids now resides in Buenos Aires, Argentina with her husband, and is very family oriented, coming from a close knit family herself.  “I am so proud to call this country my home”, says Shakara.
From the commercial "Behold"
Featuring Rick Fox
“Behold, the Bahamas are right next door and totally within your reach.” –Obie Wilchcombe, Minister of Tourism.  He goes on to say that “We are Bahamians, proud of our people, and with our people we are able to build our country collectively.”  Minister Wilchcombe also emphasizes that showing various aspects and components encourages investors.  Rick Fox who believes that “The Bahamas is a star in itself” promises that when we continue to send the message of seeing and experiencing the Bahamas, “it’s just gonna spread like wildfire.”
From the commercial "Behold"
Featuring Rick Fox
From the commercial "Behold"
The Islands of The Bahamas

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