Standing in the Sun Beyoncé Carter Campaign for H&M |
On a white sand beach in the Bahamas, Beyonce showcases
serene and exotic movements, in a cohesive bond with nature, as she can be seen
singing and dancing. In the wind as it
blows, the fabric of her weightless gown propels in a surreal fantasy of the
elements. As the video shows, while
dancing she kicks up the sand, throwing it in the air as she dances freely,
getting grains on her skin, and in her hair, adorned by the fabric of
life. Then in the crystal clear blue
waters, there she is splashing waves onto herself, perhaps seeking the cool
refresh from the warmth of the sun shining and glistening down on her and the
turquoise waters. Finally, the tribal
fires are burning in the contrasted darkness of the night, as she sings and
dances, while modeling H&M swimsuits and dresses that flirt with the elements of mother
nature.
“Can you feel the heat on my skin?’ she asks, as she
portrays the most ethereal form and appears like a goddess of sun sand and sea,
before us. The calypso sounding song
created for the H&M brand is hypnotic, as the video is actually a visual
stimulant. While she asks us if we can
feel the heat, she is also asking if we can feel the sand and the wind and the
water. It is an entire experience that
emphasizes the balance and harmony of nature’s elements, the way everything
falls into place and flows into one song.
This song, meant to make us feel and be moved and react is filled with
passion and the textured vibrations of life.
We welcome Mrs. Carter home to our tropical paradisiacal
embassy of islands, fortress of sun sand and sea, as she becomes the star of
our streets, making this house her home.
The proud mother to daughter Blue Ivy, was gifted by her husband, Jay-Z
aka Sean Carter, with a 360 acre private island in the Bahamas as a 5-year anniversary
gift. The name of the island located
near north Abaco is “Strangers Cay”, but they will be the most familiar faces
around, certainly not strangers! Rumored
to have a Bahamian bloodline from her father, Matthew Knowles, Beyonce will
have no trouble making this land her own.
We can look forward to many more visits from the Carter family, as they
will surely be welcomed with Bahamaland hospitality on their return.
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